Litigation Communications

There are few public relations firms in the United States more experienced in the practice of litigation communications than The PR Consulting Group. PRCG principals are among the most recognized professionals in the field. Over the years, PRCG consultants have worked on matters that include: (a) the largest employment law class action in history; (b) the most expensive divorce and child custody case in history; and (c) some of the largest product liability class actions in history.

The firm’s philosophy in such matters can be summed up as follows: we firmly believe that effective handling of communications in legal actions is an integral part of modern litigation management. We offer strategic and tactical services that ensure that the public relations component of major litigation is given the same detailed attention as other aspects of the case.

Public Relations as a Litigation Function

Communications is now, more than ever, an essential part of litigation practice. No longer is a terse "no comment" acceptable when communicating with the media, government agencies, the financial community or the public-at-large. As recent cases have shown, the proper use of public relations strategy and tactics can literally mean millions of dollars in the courtroom or at the settlement table – to say nothing of the longer-range impact on a client’s stature and reputation.

Simply put, this is a litigation management issue. Like effective expert analysis, jury research or document management, effective handling of the public relations aspects of major lawsuits should be a part of every litigator's tool kit. Furthermore, we have entered an age in which reporters and the general public demand information faster than ever before. This calls for the creative use of up-to-date tools – including the Internet – that can mean the difference between allowing falsehoods to spread wildly and ensuring that your client’s side is heard.

In this climate, companies, individuals and their attorneys need the advice and counsel of experts trained and experienced in both legal and communications issues. The PRCG team offers skilled practitioners who become part of the client's litigation team, assisting in the preparation and implementation of communication strategies that will have an impact on the ultimate course of the litigation.